Reviews of "This is a Campaign"

1. The List
4-18 Nov 2004
4 out 5

They look like such sweet boys in photos, but musically the Aphrodisiacs are absolutely menacing. The Scottish trio use soothing vocals to lure you into their dark and eerie electro rock world where tense guitars suddenly explode over insistent clipped beats, and it's all frightenigly catchy and incredibly good. New Order, Depeche Mode and The Cure references abound on the more upbeat tracks, the slower efforts warmly remininiscent of Death Cab For Cutie, making This is a Campaign a sparse and uttely beguiling slice of disco music for the quietly deranged. (Camilla Pia)

2. online review found at http://www.friendsoftheheroes.co.uk/reviews/music/week66.html

3. Unpeeled - october 04

GOOD ALBUM, BUY IT

A slab that oozes class and, incomparison to their earlier, more winsome efforts, flexes some impressive muscle. Gently slamming in with the low-key confidence of "The Tomorrow People " this is a set that just grows, in itself and in your brain. I know that every pc is a potential Abbey Rd these days, but even so, the news that this crisp and impeccably produced record was written and recorded by three blokes in a house in Motherwell is quite staggering, as are the guitar blasts on "Against The Grain". The Aphrodisiacs have morphed, mutated and muscled-up from a tunesome, engaging lightweight to a lean, agile n inventive combo that punches way above weight because, major labels, please note, they have been allowed and encouraged to develop. The reward is with a set of cool and intelligent pop songs, best of which is, if you ask me, the insistent, multi-layered throbber, Help Us Do Enough. Help yourself at www.slrecords.net

4. vanity project issue 11

The Aphrodisiacs - This Is A Campaign (SL) The LP opens with "The Tomorrow People" which underpins its monotone thud, akin to Suicide going MOR, with a kind of Jeff Lynne retro-futurism. This is further echoed on the title track that deserves, if ever a song did, a slow-motion gentle Anime video to accompany. This unsettling sheen creates a claustrophobia and paranoia and while not the ideal emotional buttons to press, this is surprisingly gripping. Skif